How To Improve Your Website Rankings On Google

As a business owner, website ranking on Google is important because it plays a critical role in the quality and quantity of the traffic you receive on your website. A website that ranks higher on Google tends to get more traffic which can lead to increased visibility and, ultimately, more business. But the question is, what really makes a website rank on Google? In this blog post, we will list and explain the most relevant factors that Google uses to rank a website in order of importance. We'll also provide some tips and best practices to get your website ranking on Google.

Quality Content

When it comes to ranking on Google, quality content is king. A website's content needs to be able to answer the user's search intent in the best possible way. This requires choosing the right keywords, creating easy-to-read content, and providing relevant and valuable information. Google prefers in-depth content with a minimum word count of around 500 words,

(we suggest  1,000 words minimum for homepage and 500-750 minimum for inner pages) as this signals that the content is detailed and of high quality. It's vital that the content on your website is tailored to your audience and provides value to them. Also, don't be afraid to go in and change up the content and add onto existing content. Google loves to see updated and new content on pre-existing pages. It shows that you are actively updating your website and keeping the information you have up-to-date.

Backlinks

Backlinks are essentially other websites linking back to yours. The logic behind it is simple; if other trusted websites are linking back to your website, it means your website content is credible and of high quality. This is why Google considers backlinks to be an important factor in ranking a website. However, you must be careful about the backlinks you acquire, as low-quality ones can harm your website's rank. Choose trustworthy and credible websites to link back to your website to give yourself a positive and effective backlink profile.

Website Loading Speed

Website loading speed is another factor in website ranking. Google places a high value on the performance and speed of websites, as quick load times provide a better overall user experience. A website that takes too long to load may lead to high bounce rates, which can negatively impact your website's ranking. The ideal website load time is around 2 to 3 seconds. To optimize website loading speed, make sure to optimize and compress images, reduce the number of plugins utilized, and use a reliable web host.

Mobile Responsiveness

As mobile usage continues to skyrocket, Google has made it necessary for websites to be mobile-friendly. Websites that are mobile-responsive tend to rank higher on Google. This is because mobile-responsive websites provide an exceptional user experience. To make your website mobile-friendly, ensure that all elements are scaled for mobile devices. Additionally, make sure the website architecture is easy to use and navigate on mobile devices.

Domain Authority

Domain Authority (DA) refers to your website's overall strength and credibility. It is a score out of 100, and the stronger your DA score, the easier it is to rank on Google. The more relevant, high-quality content and backlinks that are on your website, the higher your Domain Authority ranking will be. Over time, a good Domain Authority score establishes your website as a trusted source of information. Click the link to learn more about Domain Authority

Conclusion

It is essential to understand the factors that determine website ranking on Google. By prioritizing quality content, quality backlinks, optimal website loading speed, mobile responsiveness, and good Domain Authority, your website can achieve a higher rank on Google. However, it is worth remembering that SEO is a long-term strategy that requires consistent effort and optimization to sustain ranking. By dedicating resources and time to SEO, your website can be a great source of constant traffic and gain increased visibility online.